At the heart of this memoir, a good portion of the book that occupies within the great long pages of each chapter is an in-depth piece of writing that almost resembles a eulogy, a homage to his co-founders and pioneers who were the original members of the executive in the mid-sixties and seventies - from Bill Bowerman, a former U.S. What’s fascinating about Phil Knight is that he doesn’t claim his tremendous success all to himself. Years later, his initial investment of fifty dollars that he borrowed from his father grew to multibillion-dollar sales, and his 1963 Valiant car, where he first housed the earliest pairs of shoes he sold, turned into five thousand stores worldwide. After graduation, he ventured on a solo trip to several countries, including Japan, where he pitched this crazy idea to a large manufacturing company of running shoes that got his first deal. Though this was not well-received by the student body, he pursued this idea with his father. In an entrepreneurship class at Stanford Graduate School of Business, he presented the economic feasibility of these low-cost but high-quality shoes in the U.S.
After all, the possibility of what he then referred to as the Crazy Idea was born and manifested out of Phil’s exhaustive research paper about Japanese running shoes. It’s no wonder that the book has this quality of writing.
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